The demand for direct-to-Consumer (D2C) products and DIY activities have introduced a popular route for both established retailers and up-and-coming brands to tap into more sales. In the U.K., as in the U.S., consumers want brands to connect with them, take on a social stance, and respond to their work-from-home routine. More and more companies are pursuing D2C as a model to keep up with the pandemic-driven changes in digital consumer behavior.

To demonstrate the local nuances of this global trend, we put together a list of the top 25 fastest-growing D2C sites in the United Kingdom. According to Statista, the eCommerce market in the U.K. is the largest in Europe and is expected to grow to US$116 billion by 2024.