Digital interactions are now the most critical touchpoints in a customer journey. They allow brands to tell their unique story, scale customer connections, engage in meaningful ways, and ultimately drive revenue. However, many companies struggle to reach their audiences and be found online easily. Google research shows that a slow web experience negatively impacts traffic, with over 50% of users abandoning a webpage if it doesn't load within three seconds, costing brands over $74 billion each year in lost sales. Yet, the average load time for Fortune 100 websites is 3.55 seconds, nearly 40% longer than what's considered a "good" experience.