Most small businesses live and die by their email lists. So, naturally, growing that list is a priority. Unfortunately, that's easier said than done. A lot of business owners put the basic blocks in place: a website and landing pages with lead capture forms, a blog you can subscribe to, and an e-book or whitepaper to give away in exchange for an email address.
Those are solid efforts, but if you want to kick your list growth into hyperdrive, you have to get creative. Here are five proven ways to grow your email list.
1. Content upgrades
2. Networking events and conferences
3. Customer incentives
4. Leveraging your sales and support teams
5. Co-marketing with complimentary brands