Krissy Buck, program director at WSU Tech, faced the challenge of rebuilding a digital marketing program from scratch for the higher education institution. After she integrated Agorapulse into her curriculum, she empowered students to gain real-world experience in managing social media for nonprofits and local businesses. Students could now use Agorapulse's intuitive tools and AI-driven analytics to create, manage, and evaluate social content. This experience contributed to the growth of the program and helped nonprofits reach their audiences more effectively. The results: WSU Tech experienced a massive increase in student engagement and industry-ready graduates, transforming the Wichita, Kansas, community along