Omnichannel commerce is a brand new approach towards sales that focuses on providing a smooth customer experience through multiple channels, be it online shopping, surfing through a mobile device, or visiting an actual store.

We recently held a two-day digital summit #GROWTHAsia, for marketers, company founders, product leaders, and people interested in ensuring customer satisfaction through omnichannel sales. This interactive session had many participants from brands across Asia.

In this video, experts discuss how brands can create a unique omnichannel experience for users. Moderated by Kunal Sharma, the Senior Director of Growth at MoEngage, this session features Brajesh Rawat, eCommerce Head at Marks & Spencer; Vani Dixit, Head of Customer Management at Zee5; Mahendra Dhiraj, Head of Business Analytics and Consulting at GTech Digital; and Paul Bantayan, Head of Marketing at Cashalo.