Guide: Content Optimization vs SEO
Read now
We filled out 16,792 forms so you don't have to.
The Juice is a content platform for marketing and sales professionals. We help professionals save
time by putting thousands of marketing and sales resources into one place and by recommending trusted
resources based on job role. And the cherry on top: We un-gated 16,792 resources so that you can stay anonymous while you level up.
Create your free profile on The Juice today to start saving time and growing your career and your business.
One form is all that separates you and thousands of premium resources:
Is the keyword dead?
No. But the game has changed. While the keyword is still relevant, SEO has gotten more complex as Google has gotten smarter. Gone are the days of pure keyword-optimization. Instead, we enter the days of rich content.
In essence, today you need to focus on covering a topic rather than zoning in on a specific keyword. Think "content strategy" rather than "keyword density". Think content optimization.
But what is content optimization, exactly? Dig deeper in this guide.
Other content from
MarketMuse
Featured by MarketMuse
Preview of The Juice
Sign up to see what's popular with other marketing/sales pros like you. Stay in-the-know and stay anonymous. All content has been un-gated for you.