Is the keyword dead?

No. But the game has changed. While the keyword is still relevant, SEO has gotten more complex as Google has gotten smarter. Gone are the days of pure keyword-optimization. Instead, we enter the days of rich content.

In essence, today you need to focus on covering a topic rather than zoning in on a specific keyword. Think "content strategy" rather than "keyword density". Think content optimization.

But what is content optimization, exactly? Dig deeper in this guide.