The Cambridge Dictionary announced perseverance as its Word of the Year 2021 because it captured the undaunted will of people across the world to never give up, despite many challenges.  For Eventbrite's Music Council, perseverance also symbolizes the attitude of many music business owners at the start of the new year. While 2022 is sure to bring more uncertainty, the council's January kick-off highlighted a few consistent themes that have inspired them to push forward. Fans are reevaluating the cost of connecting. Attending a show is no longer about simply the cost of the ticket to the show. Even if