Do you smell hot chocolate, celebration, and a lot of decking up nearer and nearer? Or that's just me? Because guess what? 'Tis the time of festive cheer, twinkling lights, and the undeniable buzz of the holiday season, i.e., from late November through January, which accounts for 25% of total retail sales of the year. It means the stakes are high, with a flurry of spending expected in the coming months.

Now, this is a time most marketers wouldn't want to miss (neither should you) to promote their brand by releasing holiday campaigns, making the scene a lot more competitive. Feeling overwhelmed and lost yet while planning to start your own?

Well, thankfully, we've put our step-by-step guide equipped with all you need to know before, during, and after planning your holiday campaign this season. Jump in!