Over the past decade, perhaps no C-suite role has evolved more rapidly and with more complexity than the Chief Marketing Officer. With the continued rise of cross-channel engagement and the digital-first consumer relationship, the lines between marketing, sales, product, support, and in-person experiences have blurred. In today's world, your digital experience is your brand, and increasingly, it's also becoming your product. The modern CMO must function as a growth and strategy leader to stay in front of the competition.