Build Brand, Grow an Audience, and Increase Revenue with an Event Series
Associated with
Lindsay McGuire Lindsay McGuire
Ian Faison Ian Faison
10 min read
Build Brand, Grow an Audience, and Increase Revenue with an Event Series

Lindsay talked with Ian Faison, CEO of Caspian Studios, and Maura Rivera, CMO at Qualified. Caspian produces about 65 shows for primarily B2B tech companies, and most of those shows are video series or podcast series. Qualified, on the other hand, is a pipeline generation platform for B2B company websites.
These two work closely together to pull off an exciting and successful event series strategy for the Qualified team, and we wanted to dig deeper into how they make it happen.

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