"When the leaders are hands-on, the teams go faster, their companies grow faster, and they get the respect from their team," says Manoj Ramnani, Founder & CEO at SalesIntel

In this episode of The Content Cocktail Hour, Manoj Ramnani, Founder & CEO at SalesIntel, discusses the latest trends in go-to-market strategies and the impact of founder-led growth. He explains SalesIntel's approach to budget allocation and highlights the importance of staying actively involved in both content and product development. Manoj also offers a clear perspective on the growing Martech landscape and how leaders can find the best strategies to make their companies grow.

In this episode, you'll learn
(1) How staying involved as a founder, especially in content creation and product development, can lead to more effective go-to-market strategies
(2) SalesIntel's approach to allocating its go-to-market budget
(3) Ways to build a strong and robust pipeline

Resources:
Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/
Check out The Juice HQ: https://www.thejuicehq.com/
Connect with Manoj on LinkedIn: https://www.linkedin.com/in/manojramnani/
Check out SalesIntel: https://salesintel.io/

Timestamps
(00:00) Meet Manoj Ramnani, CEO of Sales Intel
(05:06) SalesIntel's strategy for allocating its go-to-market budget
(08:50) The strength of founder-led growth
(09:58) Why Manoj stays involved in SalesIntel's code and engineering
(12:12) Is the B2B and data market truly crowded?