It seems marketing has become an ever-present topic of discussion. Especially marketing funnel basics, marketing strategies, and marketing techniques.

What was once a basic business function that most companies handled in-house, digital marketing is now seen as the key to success or failure for many organizations.

It's also one of the fastest-growing professions in America with more than half a million people employed in this area.

But what does it take to be successful at marketing? How do you know which marketing funnel basics will work best for your company? And how do you create and execute a marketing strategy that gets results?