Knowing your audience is foundational for marketers, UX professionals, and project managers alike. However, not all audiences are customers or even users. Sometimes, your audience is made up of internal stakeholders, like executives.
So why do we-as marketers, UX professionals, and project managers-who spend so much time developing our external audiences, have a hard time communicating with our executives?
It's like we're fundamentally breaking the rule of knowing your user.