Hey everybody, Navah Hopkins from Optmyzr here, and I am thrilled to bring you a Whiteboard Friday on one of my biggest passion topics - turning your offering into helping people. Because let's face it, we are people, and we want to be helped. And if we're marketing at or selling at our customers, we're not helping them, we're pushing them into a transactional "we have to be perfect, or we're gonna lose them" versus that really meaningful long-term relationship.

So before we get into the nitty-gritty of the marketing, and we are gonna talk quite a bit about the mechanics of the different channels and how to think about your budgets and allocation, let's take a step back and think about what goes in to your people.