Social media provides lots of benefits for businesses. You get the chance to engage with social media's 5 billion active users. In doing so, you can increase awareness of your brand, boost traffic to your website, and even generate leads and increased sales.

Plus, you can use it to provide fast, convenient customer service and respond to both positive and negative customer comments. But how can you ensure you get the most out of your social media use? One way is to work with an experienced social media management company like WebFX.