With customers now having access to endless choices, it's absolutely crucial that sales professionals understand how to keep their customers for the long haul.

According to a customer service report by InMoment, 23% of consumers say they aren't loyal to specific brands or products - that's nearly a quarter percent of consumers that could easily walk away from your company without giving it a second thought.

In other words, if you want to keep a customer, you have to give them a reason to stay.