For local dentists, carefully curating your Google My Business profile is essential to getting found, and ultimately acquiring new patients. The tool is completely free and it can launch your practice to new heights. The influence of mobile phones has affected not only the way we communicate, but also the way we make purchases.

Google's VP of Marketing Lisa Gevelber, explains that mobile "near me" searches has grown over 500% over the last two years.
When a potential patient is searching for dental practices in their neighbourhood, the first thing they will tend to go is check your Google My Business profile. If they don't see your listings, or it is incomplete or not completely accurate, your chances of acquiring new patients year after year significantly drops.

Here are a couple tips to optimize your GMB profile!