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Posted Apr 11, 2023
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3 min read
The Brand that Put an Industry on Ice with their Grassroots Marketing Campaign -
It's a piping hot summer day, you're out relaxing in the park, and you reach into the cooler to grab your fav drink (Diet Coke). You crack it open, ready to take that ever-so-refreshing first sip. The drink hits your lips and it's...lukewarm. That feeling will have you reconsidering all of your prior life decisions. Why did this...
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