How vital is the customer service you provide? Good customer service can be one of the most crucial things a company can focus on. And with the global customer experience management market expected to be worth $32.53 billion by 2029, it's big business.

In this digital era, how you deliver customer experience is a significant factor too. Customers want to connect in a way that suits them, and organizations that offer omnichannel customer service will stand out from those that don't. After all, you already know the benefits of omnichannel marketing.

Just what is customer service, though? And what different types other businesses use that you should consider integrating into your customer service model?