How to Find B2B Podcast Guests
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Posted Jul 30, 2025 5 min read
How to Find B2B Podcast Guests

Episode Summary Most podcasters overcomplicate the guest booking process. In this episode of Content Logistics, Baylee Gunnell from Motion shares a simple, repeatable system for finding the right guests-no large network required.
She explains how to define what a good guest looks like, why it's smart to start with familiar contacts, and how to branch out using LinkedIn, events, and speaker lineups. With a few clear examples, she shows how personalized outreach makes a bigger impact than cold, generic messages.

The episode wraps with a practical template that helped her book eight guests in a single day. Whether you're launching a show or looking to fill up your calendar, this episode offers a framework you can apply immediately.