Fostering meaningful conversations and relationships via your social media channels can be one of the most solid marketing avenues to invest in because it is your digital frontline. This is where you have direct access to your fans and customer base at all times. When you're present on these channels and spend time engaging in real time with your audience, it strengthens your connection with them. It's just like nurturing any other relationship in your life...it takes time, but it always pays off.