Website usability is at the heart of customer-centricity. If you give your potential customers a difficult, complex, or broken experience, it's unlikely they'll stick with you for long.

Usability testing helps you make sure that visitors can interact with your website without experiencing any friction or obstacles. In this piece, you'll learn how you can start testing your website's usability today, with just your computer and a set of software tools. We'll tell you how you can get quick results, easily-no lab, no extra (expensive) equipment, no outside moderators: just you and your trusty laptop (you can even stay in your pajamas!).