![How Marketers Measure Video Campaign Effectiveness [Report]](https://main-app-production-public.s3.amazonaws.com/om088lin4st6ddpdwn8ngaqfnrzv)
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How Marketers Measure Video Campaign Effectiveness [Report]
Digital video ad spend is on the rise, but how are marketers measuring the ROI of their investments? We looked at the recent data from IAB and the CMO Council and found a disconnect between what marke
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