Associated with
Alex MacCaw
Posted Feb 20, 2018
•
2 min read
Better lead management with estimated annual revenue and parent company
Automating lead routing is a crucial task for Sales Ops. It's no coincidence that it's one of the most common use-cases for our Salesforce Enrichment integration. Lead routing is typically based on location and employee count – the latter used as a proxy for company revenue. While both of these attributes
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