Picture this: a visitor comes to your online store, decides to buy your product, adds it to the shopping cart, and then abandons it.

While multi-step checkout, inflexible payment mechanisms, and mandating of account creation are some of the store-level reasons for cart abandonment, we wanted to discuss the psychological side of it and explain how email marketing can come to the rescue.

Why?

Persuading today's buyers requires a lot of personalized messaging, and email is arguably the most personalized channel for communication.