Many companies are challenged with sorting through the endless volume of data to find valuable information. Companies that can successfully find the relevant signal in a whole cacophony of data noise will be the ones who separate from the competition and better serve customer needs.

As summarized in the description for The Insight Award for Best Use of Data: Data is everywhere, which begs the question: how are you using it? This Markie recognizes those in marketing, sales, service, and commerce applying data in ingenious new ways. If you're using it to target, personalize, or pivot-and have seen ROI as a result-enter now.

This is one of the few Markie awards that covers all three business functions–Marketing, Sales, and Service because effectively using data involves the entire company. The judges and I have closely reviewed the submissions for this category in 2020 and can share these three valuable tips with you