How to find your company's podcast niche and help your ideal customers
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Christopher Lochhead Christopher Lochhead
Posted Nov 3, 2021 • 9 min read
How to find your company's podcast niche and help your ideal customers

In 2021, creating and maintaining a website for your business is practically the second step after "write a business plan." If you don't have a place online for potential clients, investors, and others to find you, you might as well not exist. So when an acclaimed marketer and podcaster like Christopher Lochhead says not having a company podcast is like not having a website, you should find a mic and hit record pronto (after reading this article, of course).

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