People Buy from People They Like?
9 min read
People Buy from People They Like?

"People buy from people they like." It's a sales adage that has been widely debated and dissected over the years. Some experts dismiss it as a superficial myth and others staunchly defend its validity.  When buyers feel a personal connection with and "like" the salesperson, they are more likely to engage and consider the products... Continue reading People Buy from People They Like?

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