From creating a rich campus life for students to engaging alumni post-graduation, events are crucial to the world of higher ed. They bring a college or university's community together, evoke school pride, capture the interest of prospective students, and act as key drivers for revenue and fundraising.

Unfortunately, many higher ed planners today aren't aware of or aren't fully utilizing technology like event management software that can help make planning more efficient and events more engaging and successful.

Here are just some of the many ways event management software can help planners at colleges and universities take their events to the next level.