What it is and why you need to add it to your ad tracking now
Associated with
Ruslan Obolonsky Ruslan Obolonsky
Olga Mirgorodskaya Olga Mirgorodskaya
6 min read
What it is and why you need to add it to your ad tracking now

Without utm_id tag, you won't be able to import ad cost data, impressions, and clicks for non-Google campaigns into Google Analytics 4.

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