The sheer volume of marketing options can be daunting for a small business owner, especially one just starting out who also has to deal with a thousand other responsibilities. A logical place to start in the marketing sphere is digital marketing. This form of marketing refers to any form of promotion or marketing of goods and services which is done on electronic media. Majority of digital marketing platforms are internet based.

The popularity of digital marketing isn't waning and many professionals prefer it to traditional forms of marketing. This is to be expected as it offers certain features and possesses advantages over traditional forms of marketing, including a relatively low cost, high return on investment, ease of measurement, easy to adjust, easy to share, and precise targeting.

Aside from the above-mentioned advantages, digital marketing can also be done by anyone-it's easy to get started and has a far reach. However, the more technical knowledge you have, the better your results will be. With a fair amount of technical knowledge, anyone can employ one or two types of this marketing and use it for the growth of their business.