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What Are the Different Types of Influencers?
Before you embark on creating an influencer marketing campaign, you need to know
how to find the right ones.
That's why we created a helpful guide explaining the different types of
influencers and what to expect from partnering with them.
TL;DR
- Agencies categorize influencers based on follower count into:
* Mega influencers (1 million+ followers)
* Macro influencers (500K to 1 million followers)
* Mid-tier influencers (50K to 500K followers)
* Micro influencers (10K to 50K followers)
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