Email marketing is one of the original digital channels. It gives the
ability for brands and businesses to communicate with customers,
both existing and new, via email, has been around for a quarter of
a century - and is growing exponentially.
Dropping directly into a recipient's inbox, a marketing email can
be a powerful vehicle for promotions, brand messages and news.
In other words, it is a versatile tool when it comes to creating
conversation.
One of the most popular uses of email over the years has been as
a way of communicating with customers, whose email addresses
are held in a database (be that a CRM system or an Excel file,
etc.) following an interaction or purchase. It's great for talking
to a customer base to quickly and informally drive engagement
and sales. Email has often also been used as a tool to acquire new
customers, through the purchase of new email address lists and
the creation of complex, beautiful, email journeys (just like the
ones you can deliver with the Force24 platform)!