Although unfortunate, it's not uncommon for business owners to receive negative reviews from their customers. Whatever the reason for the review, these customers may feel compelled to share their thoughts on their experiences for a variety of reasons.

92% of consumers believe recommendations from word of mouth marketing and 64% of executives believe that it is the most effective form of marketing. These reviews are not only important for customers, but they are vital for business-to-business (B2B) and business-to-consumer (B2C) operations as well. With negative customer reviews being impactful on many levels, it's important that businesses know how to respond to them.