In our debut episode of Content Matters, we're joined by CEO of Compose.ly, Mike Leonhard to talk about the reasons behind using a podcast in your marketing efforts. We're also joined by special guest, Keara Dowd, Senior Manager of Content Marketing at Clutch, who takes us behind the curtain to reveal how crafting a strong brand narrative sets you apart. Drawing on her background in journalism, Keara shares how to create content that's true to your company's values and voice while cutting through today's noisy digital space. If you want your brand to connect with people on a deeper level and turn casual visitors into loyal fans, this episode is a must-listen.

In this episode, you'll learn:
🔹The Power of Storytelling: How and why a compelling brand narrative is what actually drives demand
🔹Authenticity in Content: Tips for creating content that reflects your brand's voice in the most human way
🔹Strategic Narratives: How to shape your narrative to connect with your audience's needs and drive meaningful engagement