In this episode, you'll learn about content's dual role in events: driving revenue and creating impact. Nazya Ayaz discusses the significance of understanding event goals and understanding cultural nuances as event professionals craft winning content. This episode is packed with actionable tips and expert guidance for event professionals looking to elevate their content strategy.

Nazya leads the content strategy and development for all Catalyst's events and helps create world class experiences that are a melting pot of innovation, inspiration, and insights for the Catalyst community.