We talk a lot about email marketing these days-crafting content, designing templates, choosing recipients, and, finally, sending out campaigns. Emails are sent by marketers to individuals who have to individuals who have the hopes of receiving content that interests them. Technology has a huge influence on email marketing, and that's why marketers now need to be creative, critical, and action-oriented at the same time. With the entry of each tech disruption like Machine Learning, Artificial Intelligence, Deep Learning, and Predictive Reporting, email marketing sees new light, becoming more humanized and contextual.