Nobody likes to receive marketing messages that are obvious "spray and pray" campaigns sent to a mass audience without personalized content and providing zero reason for you to engage with the sender. Just as we hate to receive these messages, good marketers dislike sending "spray and pray" campaigns. Marketers would much rather create a 1-1 experience than send generic messages to broad audiences. So how can you help your clients get to a 1-1 experience? At the center of delivering a 1-1 experience are data and personalization. Consider a new study released by the research firm Ascend2 that surveyed 364