Right up front, let's state the obvious: Without customers, your company wouldn't exist. They are the lifeblood that keeps your business running, and sales has the job of bringing in new customers and keeping your company growing. That's why it's so important to get the most from your sales team.

One trick to help your sales team succeed is by making sure they're working closely with marketing. In too many companies, the marketing and sales teams butt heads with each other. But when they work together, they can complement and help each other to bring your customers a positive experience so they'll stay loyal to your brand.
Find out how marketing can support your sales team and help improve the customer's experience while increasing conversion rates.