More emails = more sales. Which is why Jake Abrams, Founder of Odyssey, focuses on list growth religiously as he helps DTC brands scale from $1M to $10M and beyond. So when he saw one brand's email capture rate plummet from 2.5% to well below 1% and cost per email more than double from $40 to $100 after switching platforms, he knew something was up. Get the full story and find out why it's so important to know which metrics to track at a daily level.