Associated with
Jonathan Ellins
Posted Jul 21, 2021
•
7 min read
The Great PPC Diet: How to Correct Over-Optimization in Paid Search
It's the perfect time of year to get your pay-per-click campaigns in fighting shape, but did you know you can actually OVER-optimize in PPC? Too many ads, too many keywords, or overly granular product groups are a few of the ways you can sink your results. Here's how to fix it.
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