To Achieve Digital Transformation, Start With a Customer-Centric...
Associated with
Daniel Head Daniel Head
2 min read
To Achieve Digital Transformation, Start With a Customer-Centric...

Today, a customer-centric mindset is built on data: Where is the customer? What matters to her right now? What has she responded to, and what has she opted out of? Skilled data analysts listen closely to understand the customer's context-and that's a different skill set than simply sending out...

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