In the episode "How B2B SaaS Companies Can Benefit From Becoming Media Companies" of the Content Logistics podcast, Melissa Rosenthal, the Chief Creative Officer at ClickUp, shares her insights on why every B2B SaaS company should operate as a media company. She emphasizes the importance of creating targeted content and building long-term connections with the audience to drive significant business growth. Melissa also highlights the benefits of producing evergreen content, which can save time and resources in the long term.