Ecommerce has been growing by leaps and bounds. In the US alone, consumers spent over $600 billion in 2019, up by 14% from the previous year (Digital Commerce 360). Nasdaq is predicting that by the year 2040 as much as 95% of all shopping will be done online.

With all the new online platforms and tools coming out every year, for business owners, the challenge remains the same - how to optimize their site and marketing channels to achieve massive growth.