Associated with
Chris Moody
Stephanie S. McArthur
Posted Dec 14, 2023
Want to Measure ROI? It All Starts with a Baseline.
If you want to measure the effectiveness of your ABM and go-to-market initiatives, you have to establish a baseline. A baseline is a starting point...where you are today. You need to measure it before you initiate any new programs. Otherwise you won't be able to show how your results have changed over time.
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