Marketing lessons that can be learned from the rise and fall of AND1

Hashtag Paid / Podcast Episodes

Associated with

Ian Leslie

31 min read

Marketing lessons that can be learned from the rise and fall of AND1 | BANKNOTES

Hashtag Paid

If you were a teen or 20-something in the mid-'90s, early 2000s chances are you were a fan of AND1.AND1 is a basketball apparel brand that hit its peak in the late 1990s. The brand was focussed on bringing the street back to streetball through apparel focussed on 'trash talk,' hype sneaker designs and-of course- the AND1 Mixtape.

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