There's always a new "in" trend in marketing. Whether it's Facebook ads, Instagram stories, or something else entirely, when a new method or medium is discovered, marketers are usually some of the first people to jump on board and start experimenting.

Influencer marketing is now on the up and up. So we thought we'd put together a comprehensive guide to help you use IM to its fullest potential and better promote your business.

In this blog we'll give you a detailed explanation of what influencer marketing is, why it's become so popular, how your company can capitalize on this growing trend, and a few amazing examples of other businesses crushing it with IM. Sound good?