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 A Step-by-Step Guide to Conducting a Marketing Mix Modeling (MMM) Analysis | Dataslayer
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Kate Zakharova Kate Zakharova
Posted Aug 22, 2024 • 3 min read
 A Step-by-Step Guide to Conducting a Marketing Mix Modeling (MMM) Analysis | Dataslayer
Dataslayer.ai Dataslayer.ai

Marketing Mix Modeling (MMM) is a powerful analytical tool that enables marketers to evaluate historical data and understand which marketing channels and efforts drive the [...]

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