Posted Jul 19, 2023
•
8 min read
The unsung hero of PLG
If PLG is the engine, then the fuel is product data. Before you run off to invest in a data tool, it's crucial to understand and analyze how users interact with your product. Essentially, business goals meet user behavior.To achieve this, follow a three-step process to define your product data and analytics approach: ask & define, KPI tree, and taxonomy.
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