Whether you're looking back at your numbers from 2023 or polishing your 2024 strategy and goals, you may need that missing piece of the puzzle to fully understand your performance and make an accurate forecast for the next quarters.

And what's that missing piece? We say-benchmarks.

Knowing how companies similar to yours have performed helps you build a complete picture of your performance and potentially attribute some dips and increases to seasonality, industry trends, and more.

Databox compiled a selection of B2B marketing benchmarks to help you evaluate performance from 2023 and set attainable but challenging goals for 2024. And for an even deeper understanding, our Benchmark Groups offer additional metrics and insights, which you can access for free by simply joining a Benchmarks group.